Purpose – What is Your Why?

Why are you in business? We know the mark of a successful business is to make a profit, but beyond that, why are you really in business?

Dan Sullivan outlines 4 freedoms of being an entrepreneur and the 4th freedom is a “freedom of purpose”. In Dan’s word’s …

This entrepreneurial company you’ve created is not just a job or a career; it’s actually a vehicle to all sorts of things that relate to your fundamental values and ideals in life. This allows you to have a tremendous sense of purpose for being on this planet.

In our last episode, Jeff Arnold has built a successful, growing insurance practice. That practice though serves as his vehicle for missions outreach – his true purpose.


Today on the podcast, Jeff Chastain, Business Transformation Coach with Admentus, continues the conversation about systemizing a business, specifically focus on the 2nd “P” – Purpose.

What is the purpose of your business?

Why does the purpose of your business matter to your team?

For questions or more information, reach out to Jeff at https://www.admentus.com/gain-clarity/. He is happy to chat with business owners that are simply trying to take that next leap forward in their business.