Does Your Business Have a Purpose? Does it even Matter?

In last week’s episode, we talked about the different hats that a small business entrepreneur wears and the importance of making time to put on the “owner” hat.

What does that really mean though?

For a small business owner (or really a business owner of any size), cash is king. So, when you are working the front line as well, taking time away from that to develop a strategy is rarely on the top of your list.

However, what if I told you that a little bit of strategic planning could have a significant impact on the effectiveness of your current marketing, sales, and customer support efforts?

Would you be willing to listen and spend a few minutes this week with that “owner” hat on?

In today’s episode, I dig into two aspects of your strategy that you should invest some thought into this week. Specifically, the question of “who” and “why.”

Let’s talk small business strategy for a few minutes, and then, if you have questions after listening to today’s episode, I invite you to join us in the Building to Scale community today.

Jump over to and request an invite to the community.