James Creech is an entrepreneur focused on digital media and technology. His passion is putting together great teams, scaling growth, and building lasting businesses.
As the Co-Founder & CEO of Paladin Software, he leads a team focused on being the essential influencer marketing platform for agencies and media companies. Most recently, James and his team have launched Measure Studio – a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns.
As James states, the adage is “we know 50% of our marketing is working, we are just not sure which 50%”. With Measure Studio, they aim to make real analytics and data available in one place so you can easily focus on what matters the most.
Key Takeaway: When investing in your business – in marketing, in product development, etc. – knowing your numbers and making decisions based upon numbers is critical. In James’s words, the adage is “we know 50% of our marketing is working, we are just not sure which 50%”. Without real analytics and numbers, you will never know and waste resources you cannot afford to.
Go Deep Before You Go Wide – Focus your early efforts on being the best at one thing before expanding to serve additional use cases.
Sales is the Lifeblood of a Business – Beyond driving revenue, sales is the first touchpoint with your customer, the best source of product feedback, and a source of market intelligence about future customer segments.
Find a Coach – Surround yourself with mentors and advisors who can help you learn quickly and ask the tough questions to challenge your thinking.
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