Building a Business Based Upon Analytics and Data with James Creech of Paladin Software

James Creech is an entrepreneur focused on digital media and technology. His passion is putting together great teams, scaling growth, and building lasting businesses.

As the Co-Founder & CEO of Paladin Software, he leads a team focused on being the essential influencer marketing platform for agencies and media companies. Most recently, James and his team have launched Measure Studio – a new social analytics tool for creators and publishers that aims to ease the burden of tracking and optimizing marketing campaigns.

As James states, the adage is “we know 50% of our marketing is working, we are just not sure which 50%”. With Measure Studio, they aim to make real analytics and data available in one place so you can easily focus on what matters the most.

Key Takeaway: When investing in your business – in marketing, in product development, etc. – knowing your numbers and making decisions based upon numbers is critical. In James’s words, the adage is “we know 50% of our marketing is working, we are just not sure which 50%”. Without real analytics and numbers, you will never know and waste resources you cannot afford to.

Lessons Learned:

Go Deep Before You Go Wide – Focus your early efforts on being the best at one thing before expanding to serve additional use cases.

Sales is the Lifeblood of a Business – Beyond driving revenue, sales is the first touchpoint with your customer, the best source of product feedback, and a source of market intelligence about future customer segments.

Find a Coach – Surround yourself with mentors and advisors who can help you learn quickly and ask the tough questions to challenge your thinking.

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